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PATAKA TIMES
One newsletter, one audience: South Asians building a life in America. Tell us what you're putting in front of them and we'll come back with formats, dates and a price.
Partner with us
One newsletter, one audience: South Asians building a life in America. Tell us what you're putting in front of them and we'll come back with formats, dates and a price.
Who you'd be reaching
Pataka Times explains American culture for desis — the food trends, the money talk, the status games, the references nobody translates. That draws a specific reader, and it is worth knowing who before you decide whether we're a fit.
Students and workers in their first years here, setting up a life from scratch — bank, phone, furniture, car, insurance, the lot.
Ten years in, earning well, spending on travel, food, home and the things that signal they made it.
Grew up here, explain America to their parents and India to their friends, and buy across both.
Everyone here chose their sections when they subscribed. Nobody was bought, imported, or added to a list they don't remember joining.
What you can book
Your placement inside the Sunday email, written in our voice so it reads like the rest of the issue rather than a banner people scroll past.
A full section built around what you do — the story, the context, why our readers specifically should care. Written with you, marked clearly as sponsored.
A post or series on @pataka.times, on its own or bundled with an issue placement.
One Sunday rarely does much. Booking a stretch of them is how a name actually lands, and it prices better.
Pataka Times is early. We won't quote you an inflated number — write to us and we'll send the real list size, the open rate, and what the last issues did, so you can decide with actual figures rather than a pitch.
Drop us a line
A couple of sentences is plenty. What you're launching, roughly when, and anything you want us to know. It lands in the inbox a person reads.